I don't usually just link to someone else's post to say "read this" but Guy Kawasaki often hits the nail right on the head, and this list of ways companies can fail to engage was no exception.

Over the weekend I was reviewing the last few projects I'd worked on before joining Microsoft to make sure there's no lessons I've missed to take forward and it was quite amusing to come in and read a much better list this morning.

One one of the latest projects for instance, against my advice, the client failed on 3 of Guys 14 points. Funnily enough though traffic isn't too bad to the site engagement isn't as high as expected.