I understand the business model behind Netflix and Blockbuster Total Access. I grok the concept and use the service and never really think about the mechanics or the lightbulb moment that made these folks realise it was a market they could serve (and serve well).

Before I moved to the US a couple of friends bemoaned the fact that a similar service for handbags wasn't available in Australia. Yes, Handbags. Rentals, ordered over the internet, no late fees.

Well, it turns out that the Seattle based company Bag Borrow or Steal is actually onto a very good thing with news today of an additional $15m funding injection to help with their expansion plans into new product categories and markets.

It never ceases to amaze me the value, power and opportunity that exists helping a community (be they video buffs or handbag divas) receive gratification!